Markup Calculator
Calculate selling price, profit, and margin from a cost and markup percentage. Free and private.
Independently verified for accuracy
Calculator by Toolsloft ↗- Selling price
- 150
- Profit
- 50
- Profit margin
- 33.33%
Turn a product cost and a markup percentage into a selling price, and see the profit and the resulting margin. Enter what the item costs you and the markup you want to add. The tool also shows the margin, which is profit as a share of the price.
How this is calculated
The selling price is cost times one plus the markup percentage. Profit is price minus cost, and margin is profit divided by the selling price. Markup is measured against cost, so it is always a larger number than margin.
How to use
- Enter the cost of the item.
- Enter the markup percentage you want to add.
- Read the selling price, the profit, and the profit margin.
Examples
- $100 cost, 50% markup:
Price $150, margin 33.33% - $80 cost, 25% markup:
Price $100, margin 20%
FAQ
- What is the difference between markup and margin?
- Markup is profit measured against cost, while margin is the same profit measured against the selling price. A 50% markup on a $100 cost is a $50 profit, which is a 33.33% margin on the $150 price.
- How do I set a price for a target margin?
- Raise the markup until the margin shown matches your target. Because margin is always lower than markup, hitting a 40% margin needs a markup closer to 67%.